unbounce

What is Unbounce?

Unbounce is a powerful, user-friendly platform specifically designed for marketers to help them build, design and optimize landing pages without any need for coding. It is a Canadian software company that produces a landing page builder product. The Unbounce platform allows marketers to swiftly create, launch, and analyze high-converting landing pages and website overlays, simplifying the process of capturing leads and increasing conversion rates.

Unbounce includes features such as A/B testing, easy drag-and-drop functionality, customized templates, and targeted convertibles. It allows marketers to quickly and easily create custom landing pages, popups, and sticky bars that match their brand’s image and messaging

Recognized as the go-to tool for businesses looking to get a reliable return on their marketing campaigns, Unbounce is known for its impressive speed and efficiency. In addition, the software provides users with valuable insights and analytics, enabling them to continuously improve their strategies and achieve better results.

How to Use Unbounce: Step-by-Step Guide to Accessing the Tool

Accessing Unbounce is a straightforward process that requires no prior technical knowledge or skills. To begin with, you must first sign up and create an account.

After signing in, navigate to the dashboard to view your campaigns or create a new one. Creating a new campaign involves choosing your design, customizing the content, setting goals, and integrating your email service provider.

A/B testing is simple with Unbounce. In the main dashboard, you can easily create a new variant of your landing page by clicking on the ‘create new variant’ button. Then, customize your new variant and set the traffic allocation for each version. After setting up your A/B test, you can then publish your pages and start tracking performance.

Unbounce Use Cases

Unbounce has various use cases across numerous industries. Businesses typically use Unbounce to test landing pages with different designs or messaging, track conversions and lead captures, or improve the user experience on their website.

For instance, digital marketing agencies often use Unbounce to eliminate the need for developers to create and change landing pages for different clients or campaigns, resulting in a faster turnaround time. They leverage the platform's seamless integrations to connect with analytics, email marketing, and CRM tools.

Moreover, ecommerce businesses use Unbounce to create custom post-click landing pages for particular products, offers, or promotions. These specialized pages lead to increased conversion rates and higher sales compared to directing traffic to a general website or product page.